The impact of color on storage Retention of item on a List

Researched by mary L.

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The function of this experiment to be to determine if colored matches black and also white printed words affects person memory.

I ended up being interested in this idea once I was watching an advertisement on television and also wondered if they used bright colors for a particular reason (since most commercials room in color instead the black and also white).

The information accumulated from this experiment have the right to be provided to aid salespeople recognize if they need to use various colors matches black and white. Likewise the information I obtain can help teachers, scientists, or anybody that is trying to teach or discover something. Top of Page


My theory is that the fancy words will certainly be remembered much better than those in black and also white. My theory is based upon a publication called memory by Alan Baddeley that says, “Memory for pictures has actually been presented to be substantially much better than memory for words.” due to the fact that most photos are in color, ns think that color will affect human memory. I additionally base the on the truth that many advertisements space in color, rather of black and white. Optimal of Page


The constants in this research were: 1. The place to take it the test 2. The lot of time to take it the check 3. The content of the check 4. The quantity of time to look at perform #1 5. The amount of time to inspect off native on list #2 6. The passage of time indigenous looking in ~ the words till taking the test

The manipulated change was color versus black and white printed words subjects were come read and also remember.

The responding variable to be the variety of words the subjects remembered after one hour.

To measure up the responding variable ns will use a black and also white list of native that has all 20 correct answers plus 20 new words to see which they remembered better. Height of Page

50-606th great children, fifty percent boys and fifty percent girls
30List #1’s. 20 words, fifty percent black and white, fifty percent color.
50-60List #2’s. 40 words every in black and also white. Half of the indigenous from list one, fifty percent of them new words. ~ above the left of each word over there is a check-off box. Every person has to check off 20 words they have the right to remember indigenous the very first list.
10#2 pencils
2Answer sheets that showall that the words that were actually on perform one, one because that black and white words, one for color.
2Instructor s scripts for providing directions to every group. One for prior to list #1, one for before list #2.
height of page PROCEDURES

1. Create every one of the products (list one and two).

Gather the words because that the perform by using a spelling publication from a grade lower than the grade her subjects space in. (I determined words from a 5th grade assignment list due to the fact that my topics were in 6th grade. I want to have actually words easy sufficient for all children even those listed below grade level in reading.)Randomly select fifty percent the native to print in a bright color. Randomly colorize a nearly equal variety of these together pink, blue, lime, and orange.Write the instruction script for every group before they start the experiment.2. Gain together a small test group: ten people, around five boys and also five girls. 3. Have actually the world sit in the exact same room far from each other and get comfortable. 4. Check out the instructions come the group before they check out "List #1". 5. Hand the end "List #1". 6. Instruct lock to check out the list carefully for 2 minutes. 7. After specifically two minutes, take far the list. 8. Allow them leave for one hour before giving castle "List #2". 9. ~ an hour is over, speak to the subjects ago to take it "List #2". 10. Provide each human "List #2" inside a folder. 11. Review them the second set the instructions. 12. Offer them 2 minutes to pick their answer on "List #2". 13. ~ the 2 minutes room over, gather every one of the tests. 14. Examine their answers through a crucial that has all the ideal answers. 15. Document the information. 16. Repeat actions 1-16 around six times until all subjects have actually been tested. 17. To compare the data to check out if they remembered indigenous in shade better, or indigenous in black and white.

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The original purpose of this experiment to be to recognize if colored versus black and also white printed words would affect human memory.

The outcomes of the experiment were that girls remembered colored words better than black and also white. The average variety of color printed words that were remembered by girls was 7.5. The average number of black printed words that were psychic by boys were 6.5. The guys remembered fancy words far better than black print too. The average variety of color published words remembered were eight. The average number of black printed words psychic by boys was 6.9.

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My hypothesis is that the colored words will certainly be remembered better than those in black and also white.

The results suggest that this hypothesis have to be accepted. For both boys and also girls averages, colored words were remembered far better than those published in black. Also, the guys remembered much more words 보다 girls did, nevertheless of color.

Because the the outcomes of this experiment, ns wonder if different specific colors would have actually a different effect. I offered black, pink, green, blue and also red-orange. Ns wonder if yellow would be more effective than blue. Perhaps the tones that the colors would make a difference. Also, i wonder if pictures would be more effective. Ns wonder if the time in between list viewing would make a large difference. If i used various words from different grade levels, there could be a difference. Perhaps if i had various colors or if the color was brighter, world might remember indigenous better. Maybe if ns waited much longer inbetween like one day later or one week later on or even one month later. Ns wonder if various ages would certainly have various results, prefer kindergartners, teens, adults and geriatric civilization all in one group.

If ns were to conduct this project again, ns would have actually taken an ext pictures to document better my procedures. I would certainly have likewise tried come get much more subjects and also I would have used a much longer list the words. Top that Page



storage is a very important component of learning. The is the ability to mental something the has currently been learned. If over there wasn’t memory, everything would it is in "for the first time."


Memory is save in the components of the brain called the hippocampus and also the thalmus. They are located inside the cerebral campus, which is just one of the three parts of her brain. The hippocampus curls off the finish of the cerebral campus.

Scientists don’t really know exactly how memory works however they understand that it involves a chemical adjust in the brain’s one sunshine neurons. Every time you discover something new, a new path is made.

Loss and also Improvement

You shed memory either when you don’t think about a point for a when or when it gets confused. Follow to interference theories, once you forget, one storage gets perplexed with another. For example, when a girlfriend moves you may think of her old call number rather of her new one.

Memory have the right to be improved and exercised by using mnemonical devices. Mnemonical tools are things choose rhymes, clues, mental pictures, mental games and other things which aid you mental things. You associate two different thoughts to help you remember, because that instance, airplane leaves at 2 o’clock and airplane has two wings. "ROY G. BIV" is a mnemonical maker for the colors of the spectrum: Red, Orange, Yellow, Green, Blue, Indigo and Violet.

The different Kinds that Memory

The three main kinds of memory are quick term, lengthy term and sensory.

Short hatchet memory aid you remember because that a quick to tool amount of time. For example, when you psychic a phone call number, you remember it long sufficient to walk from the phonebook to the phone come dial the number. If you shot very hard, you can transfer something from brief term to lengthy term memory.

Long term storage helps girlfriend remember for a long duration of time. It is so powerful that some details stored have the right to last a lifetime. Some examples are, a friend’s date of birth or memories from once you to be a child. Sometimes you can forget a memory, yet if you view or listen something familar, girlfriend remember it.

Sensory storage (also well-known as immediate memory) is for things you organize in her memory because that such a short amount the time the most people don’t also know about it. Because that example, you might look in ~ a picture, once you turn your head and walk away, you don’t also remember it.

Most world have intuitive memory, not to be perplexed with photographic storage which 5% of young youngsters have. Photographic storage is very rare in adults. Civilization who have photographic memory deserve to take a snapshot in your mind and remember exactly what the looked like, or check out a book in their mind.

Other kinds of memory are motor skill and factual. Motor an abilities are things favor walking and also riding a bike. It renders it possible for friend to carry out them there is no thinking. Factual storage is provided to mental telephone number or the story heat of a book.


Color yes, really isn’t what most world think. Color is light showing off the pigment in the objects you see. If you’re looking at a shirt, the light bounces off the pigment and hits her eyes and also all various other colors absorb in. You see simply the shade that is reflected. That’s why friend can’t check out in the dark.

The main colors space blue, yellow and red. If you mix them you get an additional colors. Because that instance, if you integrate blue and also yellow you obtain green. Yellow and also red make orange. As soon as you combine red and blue, the result is purple. If you mix every one of them equally, you obtain black.

Every color has an opposite. The contrary of back is white, environment-friendly is red, orange is blue. You watch the the opposite in an after image. To see an after photo you need to stare at a picture for about 30 seconds. Then rigid at a white surface and you see the picture in its the opposite color.

Although blue, red and yellow are major pigment colors, blue, red and green room the major colors of light. If girlfriend mix every one of the colour of irradiate equally, you acquire white. Once you mix red and blue you obtain a violet light. If friend mix red and also green you get a yellow light. A combination of blue and green results in a blue/green light. Also, if girlfriend shine a light through a prism, you obtain the colors of the spectrum: red, orange, yellow, green, blue, indigo and violet. As soon as you bright a light with a prism you different the colors.

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Memory is the capacity to mental something the has already been learned. As soon as you mental something, it involves chemical adjust in the brain’s one trillion neurons. Every time you find out something new, a brand-new path is made. The 3 kinds of memory are, long term, brief term and sensory. People loosened their memory when one storage gets perplexed with another. To improve memory, you can use mnemonical devices like mental games and also brainteasers.

The three primary pigment colors room red blue and also yellow. If friend mix lock you obtain purple, orange, green and also more. The three main colors of light are, blue, red and green. If you incorporate them you acquire white! Top of Page


Baddely, Alan. "Memory," Science and also Technology, vol. 10, pg. 674-675

Baddely, Alan. Your Memory: a individuals Guide, joined Kingdom: Prion, 1993

Loftus, Elizabeth F. "Memory," World publication Encyclopedia, Vol. 13, pg. 392-394 1991

North, Kevin. Memory, (Online) obtainable at march 1994

Powledge, Tabitha M. Your Brain, how You obtained it and also How that Works new York, NY: Macmillan, 1994

Restak, Richard. "Brain," World book Encyclopedia, Vol. 2, pg. 561-565 1991

Tripathi, Ramesh. And also Brenda "Color," World publication Encyclopedia, Vol. 4, pg. 816-827, 1991 top of Page