The poster appears mild in regards to sexuality by today"s requirements so that seem how amazing that on facebook rejected it together an advertisement. Is it appropriate to encourage a destination in such a way today? it happens every the time, yet it is absolutely debatable.

You are watching: Miami see it like a native poster

Dennis Schaal


A poster developed for the predecessor come the better Miami Convention & travellers Bureau 35 years ago is still also risque for part media outlets — consisting of Facebook.

In 1979, Miami heralding firm Beber Silverstein & Partners produced the top poster, “Miami. Watch it favor a native,” which shown the naked earlier of a woman snorkeler. The Dade ar Commission censored the poster because that its nudity and perceived sexism, and in 1981, payment $100 to piece 18,000 the 22,000 copies. Some posters, mailed before the ruling, have end up being collectors items on eBay and also currently fetch as much as $700.

“It aided put united state on the map earlier in the day,” claimed Christine Bucan, senior vice president at the advertisement agency, now referred to as Beber Silverstein Group.

As part of that self-promotion efforts, Beber Silverstein posted a photo of the poster Thursday top top its facebook page throughout the site’s “Throwback Thursday” initiative. The company planned to pay $30 a day as a “boost post” top top Facebook, come advertise the posting to a broader audience beyond its fan base.

“It helps get brand-new fans and also get the word out there,” said Joe Perz, the agency’s creative director. “We use it to show older ads and also show our history.” last week, he post a Leona Helmsley ad, and before that, one native a Sofia Loren cologne campaign.

But this time, on facebook rejected the payment advertising, speak it go not fulfill its guidelines. “Your advertisement wasn’t approved since your photo is too many sexual, means nudity, mirrors excessive amounts of skin or cleavage, or focuses unnecessarily on human body parts,” Facebook’s ads team wrote. That still permitted Beber Silverstein to keep the picture on its own page.

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Elaine Silverstein, the agency’s founder and chairman, claimed she find it bizarre, “when you see so much more flagrant display screens of mrs flesh.” and also there is not also anyone at on facebook to contact to comment on it, she said.

“It to be the right article then and it is the right message now, and also it is crazy, just surreal, that part unknown person sits in an office somewhere and says “No, the is something that is prurient,’ ” Silverstein said. “I don’t obtain it. Ns didn’t acquire it 35 years ago, and I certainly don’t gain it now.” ___