You’ve gained something vital to define to a team of people. In your mind, your article is clear. Climate you start to define it — and suddenly, every little thing sounds convoluted.

You are watching: What is used to explain something complicated with a simple statement

You look at at your audience, and all you see in their deals with is confusion, empty stares, and also boredom.

You know you’re punch it. And also all you can think around is gaining out the this situation.

Maybe your communication fail no this dramatic. Rather of a live event, perhaps it happened on your website, or on society media, or through email. Either way, even if it is you’re talk to customers, investors, employee or your bosses, poor communication come at a cost.

Learn come explain complex things in a simple method that attracts and also holds attention, builds trust, engages her audience and also moves them come act.

In this whiteboard video clip and blog post, right here are my twelve tips for doing just that.


1


Know your audience


You wouldn’t describe your organization to her grandmother the way you would to an experienced in your field, right? To interact your concepts effectively, especially complicated ones, it’s necessary to acquire to understand your audience.

What is your background?How much do they currently know and also understand about your topic?What factors or motivations execute they have for taking in your explanations?What is their wanted mode that communication?

Understanding your audience is crucial for interacting effectively with them.


*
*
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6


Reinforce your understanding


Learning is tied to confidence. Give your audience the chance to cement their knowledge by questioning them questions along the way and inviting them to ask their own.


7


Tell stories


Storytelling can be your superpower, specifically if the score of her explanation is to gain your audience to take action. That’s due to the fact that stories spark emotions, which room important vehicle drivers of decisions.

Unleash the strength of story to take your audience top top a journey, and also move them to act.


8


Use examples and analogies


Explaining complex ideas in general terms deserve to leave her listeners with a sketchy expertise of what you’re talking about. Analogies can easily crystallize their understanding. Use them together a interaction shortcut by compare a new idea come a ide they’re already familiar with.

And inspect out mine post about keyword research ideal practices to view concrete instances can gel your knowledge of a more complex topic.


9


Compare and also contrast


Use benchmarks to placed what she saying into perspective. If ns tell you your sales room at 75% that budget, that might sound bad… till I call you that you were at only 55% that your last number at this time last year.


10


Use visuals


According to man Medina, author of mind Rules, adding visuals to your explanation have the right to increase retention rates from 10% (using audio only) come 65% (when you add visuals).

Consider all the visual alternatives at her disposal, including:

PhotosIllustrationsPhysical props

11


Understand her topic better


Einstein famously claimed that “if friend can’t explain it simply, friend don’t understand it well enough.”

Are over there gaps in her own expertise of your topic matter? Take the time to make points clear because that yourself.


12


Watch your language


Are her explanations riddled v jargon and also acronyms? You can be losing civilization without discovering it. Speak as plainly as you can.


Over come you

If you’ve ever discovered yourself tripping over a complicated explanation, i hope you’ll discover some of these tips useful. And if you require a little more handholding to rotate your complex information right into a compelling story, please acquire in touch! We can help.

Finally, if you took pleasure in this blog post, you re welcome let me recognize by signing as much as my email list.


Carole Alalouf

Carole Alalouf is founder that altoalsimce.org, and also primary contributor come the altoalsimce.org blog. Carole an especially enjoys visual storytelling in the kind of award-winning whiteboard videos, presentations, websites, and infographics. Authorize up to her email list and get powerful marketing advice in her inbox, 2-3 times every month. In her content Marketing role, she concentrates on transforming her clients’ complicated information into a compelling story.


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