“Kimora: home of Fab” has actually been filming in ~ the company’s Manhattan Beach, Calif., offices since June.

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LOS ANGELES — JustFab is prepared for the small-screen spotlight.

When the digital fashion retailer revealed critical year the had lugged Kimora Lee Simmons top top board as president and creative director, the was just a matter of time prior to a television show featuring Simmons and JustFab was in the works. That show now has actually a location — that eight, hour-long episodes will be dubbed “Kimora: residence of Fab,” a twisted on “Kimora: Life in the Fab Lane,” the series that for 4 seasons complied with Simmons’ family members life and also her previous function as an innovative director of infant Phat. The show will premiere Jan. 23 in ~ 9 p.m. ~ above the style Network.

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“Kimora: house of Fab” has actually been filming at JustFab’s Manhattan Beach, Calif., offices since June, and Simmons and also Don Ressler, co-chief executive, management officer of JustFab’s owner intelligent Beauty, emphasized it will emphasis on the company, no Simmons’ personal affairs. “My businesses have progressed a bit. My former life is gone. I have actually sold all of those suppliers from mine prior life, and my new project is JustFab.com. This is all around fashion and also the technology sector, and how I have married fashion to the tech aspect, and also that’s a huge thing,” said Simmons, that continued, “This is one office atmosphere with more of one ensemble. It is more like ‘The Office’ or ‘Ugly Betty.’ it is a team of world at all times, with lots of coming and also going. That is much less of mine kids and also my an individual side.”


The cast of the show includes co-ceo Adam Goldenberg, vice chairman of public relationships Kimberly Tobman, senior vice president of marketing Sandra Diaz, an elderly graphic designer Johnny Anastacio, manager of merchandise Lesley Holmes, arts director Alyson Wilson and an elderly marketing manager Lianca Lyons. “No one desires to look favor they are, for absence of far better words, a crazy person, yet there wasn’t anything turn off limits,” said Ressler, adding, “It is mirroring the brand in a an extremely professional way.”

“I want this to it is in educational around what ns choose,” claimed Simmons during an interview via phone from the collection of a JustFab commercial, other she noted the format Network crew would capture. “Yes, I’m quirky, loud and also crazy. Yes, my youngsters are fun, yet there is naught disrespectful. That is done v integrity. Over there is nothing ns can’t look earlier on once I’m 40 or 50 or that my mommy can’t see.”

Ressler and also Simmons expect the display will propel JustFab’s brand awareness with the style Network’s fashion-conscious audience of women aged 18- to 49-years-old. “It is mine goal right here as chairman and an innovative director to turn JustFab right into a worldwide lifestyle brand,” said Simmons, who stated stores and a dress collection spearheaded through her room possibilities because that JustFab.

Ressler check JustFab, which has actually received $109 million in venture funding funding and also is on speed to generate much more than $100 million in revenues this year, isn’t relying on television on an “ROI kind of basis,” but said, “We are absolutely happy to continue going front as lengthy as the collection can run. Ns think they did a an excellent job of really mirroring what we are doing here.”