Apple has created a Christmas advertisement featuring Stevie Wonder to sing a variation of his very own 1967 festive hit, "Someday in ~ Christmas", in addition to soul singer Andra Day.

You are watching: Who sings with stevie wonder in the apple commercial


The ad sees the musician at home, setup up the GarageBand recording routine on his Macbook v the help of VoiceOver, an ease of access tool for the blind.

He"s then joined by Andra Day,who breaks right into "Someday at Christmas" and the 2 sing together, surrounding by family, fairy lights and all the trappings that Christmas.

The ad is noticeably devoid of to apologize products, with Stevie Wonder"s Macbook in shooting for just six secs of the full ad, i m sorry lasts around 1.5 minutes. As has concerned be legacy with Apple"s Christmas ads, the clues treads a fine line in between feel-good and schmaltz.

Last year"s emotive ad, "The Song", experienced a young girl recreate a version of an old record provided from her grandfather to her grandmother, however had a heavier focus on Apple"s very own products. The brand"s initiative from 2013, "Misunderstood", confirmed a teenager capturing his family members Christmas on one iPhone, v the device a main focus the the ad.

See more: Is Characterization Is Too Broad A Topic For A Critical Essay.


tags
modern technology brandsMarketingDigital MarketingAdvertisingTechnologySocial Media
to apologize
Tweet

Related Articles



to apologize buys AI startup Emotient that recognises reaction to adverts


*

Beats renders its Christmas TV ad shoppable top top YouTube


*

Microsoft makes peace with Apple because that Christmas ad


*

Pringles launches variety of fresh scented candles


*

five ways mass-appeal brands favor McDonald's and Starbucks deserve to borrow from luxury


Disney's new streaming company is pricier than Netflix - and there's no Frozen


black color Friday is an synthetic marketing stunt with zero relevance because that UK shoppers


Sky firearms for Netflix and also Apple TV with skies Q set-top box


Subscribe this day for just $116 a year

gain the really latest news and insight indigenous project with unrestricted access to altoalsimce.org , plus gain exclusive discounts come project events

end up being a subscriber

acquire YOUR campaign DAILY deal with

Don’t miss out on your daily fix of breaking news, latest work, advice and commentary.

register cost-free

Follow us


altoalsimce.orgus CampaignUS altoalsimce.orgUS
Get more from
Campaign US
Follow united state
About Haymarket united state Haymarket worldwide
*
© Haymarket Media group Ltd. | state & conditions | Cookie notification | Privacy notice